Why is SEO so important?
There are over 5.6 billion searches performed each day and the search engine results are ranked by an algorithm. The algorithm determines the best results for each search, and SEO enhances your website to better fit the algorithm. The more optimised the website, the higher it will rank.
This is extremely important because users are more likely to click on the higher ranked website
43% generally click on the first result
18% on the second result and
14% on the third result.
The higher you rank the better your website and the better your business, thanks to SEO.