Major Points of the Article
Getting to the top of Google is very important to the success of your business.
Position 1 can be achieved either by Adwords or through SEO
SEO is more beneficial for your business and the top 10 benefits of SEO have been discussed.
In order to succeed in business, you will always want to maximize your efforts and results. In particular, your marketing, as this is what attracts new clients to the business and keeps your current clients engaged.
There are many forms of marketing to consider, but as we are in the age of the internet, your buyers are searching for products and services on Google.
How Do You Get to the Top of Google
Adwords: You pay per click in a campaign, that instantly places your advert for a particular keyword, at the top of the Google search.
SEO: Also known as Search Engine Optimization - your website is continually optimized so that Google "loves" your website, the target keywords, and the brand. This in return, places you on page 1, or better yet, position 1 for many different keywords surrounding the targeted keyword. Essentially, you get the keyword and its variations, so in comparison to Adwords, you get a better ROI. In fact, SEO is the leader in marketing, creating up to a 32% ROI, the highest amongst all other forms of digital marketing.
Top 10 Benefits of SEO
And, that's just the beginning. There are many more benefits of SEO for you to know about. Here are 10.
1. Saves You Money SEO strategies create a growing opportunity for your website, as with each passing year (yes it takes a longer time than Adwords and should be viewed as an investment), the website is "loved" more and more by Google. So much more that your targeted traffic has no limitations. It can be 100s at first but with time, a website can achieve 1000s to 100,000s of traffic per month. Even in some instances, millions.
2. Increases Your Sales (ROI)
If you have a good SEO company helping you, then they will be able to track the growth of your website, which can be correlated and adjusted to increase the sales you achieve.
3. You Gain More Credibility & Trust
The main goal of SEO is to rank your website in position 1. Being in this position will gain you a lot of traffic but also from the searcher's view, they will view you and your company as reliable, good, credible, and trustworthy. Essentially, the higher your ranking, the more potential customers you will attract.
4. Your Website Will Be Easier to Navigate
The structure and useability of your website are key factors when potential customers are browsing your pages. An SEO specialist will update your links and website structure to make it easier to navigate, leading them to the information they are searching for more easily, which could convert them into a customer.
5. Increases Brand Awareness
This is very important because with over 200 million websites on the internet, you want to stand out and have people find you. With SEO, your internet presence will increase, which means your brand awareness also increases.
6. Your Competitive Position is Stronger
This is exceptionally important as you do not want to lose potential customers because your competitors have bumped you down in the rankings. With an SEO specialist, they will continually improve and strengthen your website, so that you maintain and increase your positions. Overall, by your website moving into position 1, you have bumped your competitor down, meaning that potential customer is more likely to go with you rather than with your competitor.
7. You Can Expand Your Business
The more traffic you get, the easier it is for you to expand your business with related products and services. For example, on a good eCommerce website, you will often see at the bottom, a section called "people also viewed" or "people also bought", which encourages you to buy more.
SEO is very cost-effective as it targets internet searchers who are actively looking for your products and services online. It is considered an inbound marketing strategy that will save you money in the long run, especially in comparison to strategies such as cold-calling.
9. You Will Become the Leader
In any industry, there is always a leader; the brand that has the highest market share. Those leaders, always, always, have a strong website SEO. You too can become the leader of your industry, by having an SEO specialist continually grow your website.
10. You Get Data
With SEO, you will be able to gain data about what your customers are buying, what they are looking for, and more... This information helps you to make better informed decisions about the growth of your business. For example, an SEO specialist will be able to look at trends within the industry and show you if the demand is currently going up or down.
As SEO is constantly changing, what worked 5 years ago, doesn't necessarily work today. That is why you will need an SEO specialist like Click Rabbit.
To discuss your options and get started on growing your traffic right away, schedule a time with one of our agency specialists by clicking the button below.