Major Points of the Article
SEO is a long-term, highly beneficial strategy to increase your website’s visibility with unlimited traffic potential
Higher rankings in search engine results increases the traffic to your website and thus the visibility to your potential customers. Essentially, this provides more opportunities for you to convert leads into sales
So, does SEO Increase Sales for your business? It absolutely does.
Are you looking for a way to help boost your business’s sales? Do you have a website? If so, then SEO can help boost the traffic to your website, build brand awareness, and help make (and convert) your potential customers.
Presumably, the goal of your business is to increase sales, meaning more revenue and profits for your business to grow.
SEO, or Search Engine Optimisation, is a great way to improve your website’s visibility as it increases the amount of traffic you get, and thus leads and conversions. Ta Da! More Sales...
So What is SEO Exactly?
SEO is the process of optimising your website to improve your visibility in search results from search engines such as Google and Bing.
These search engines send out crawlers that run around the internet, hopping between websites while gathering data about the websites' pages. Once it has collected that data the search engine compiles a list and ranks all the pages it has seen in order of relevance and authority. Obviously, those pages that are the most relevant to a particular topic (or keyword) and have a high authority, are given the highest ranking - position 1.
Why is SEO Important to Your Business?
Whenever you are looking to buy a product or solve a problem, what do you do first? You search for the solution on Google... Be it to:
buy some new furniture
look for a plumber to fix a leaking tap
find the local cafe
buy some new clothes for an event you have coming up
and a whole lot more...
Whether you do some or all of the above list, you use a search engine when you are looking to buy a new product or service. That's for e-commerce products, brick-and-mortar stores, software solutions and more...
So within your own business, you should do the same. Your potential customers are right now searching the internet for your product or service and SEO is the way they will find you.
The Facts & The Figures
Simply being indexed by Google, or other search engines, is not enough as 92% of web users do not go past page 1 of their search results. It is therefore crucial you are on page 1 and without SEO, you are most likely on page 4, 7, or worse 10+
Not only that, but being in position 1 (of page 1) can mean more than 43% of all clicks for that topic (or keyword) will come to you (less for the 2nd and 3rd result).
Essentially, you would want to be in position 1 and this is why - If you wanted to rank for "skincare products", it receives over 7,881 clicks a month, and being in position 1 could mean over 3,388 visitors to your website. In turn, this is 3,388 potential customers that are browsing and looking to buy your products.
How good would it be for you to gain more than 3,388 new customers a month? What would that mean for you and your business?
SEO Compared to Paid Search Advertising
Another option for getting your website visible on page 1 of a search engine result page (SERP) is using search engine marketing (SEM) such as Google Ad’s, also known as Pay-Per-Click (PPC).
PPC works by firstly creating your ad with a selected topic (or keyword) in mind, then you bid to have your ad appear at the top of the search result. When someone clicks on your ad, you pay what your bid was.
When compared to SEO, PPC advertising results in a short-term increase of your traffic, but alone cannot sustain a page 1 ranking. This is because as soon as you turn off your PPC campaign you are no longer in position 1.
SEO on the other hand, builds a long-term foundation for growth over time, with unlimited potential, because as you build up your website you move towards position 1 and it can be for multiple keywords at the same time. This can result in unlimited potential traffic that is not achievable or affordable through a PPC campaign.
Essentially, SEO provides the most cost-effective solution for more traffic to your website, and in turn more sales for your business.
The Elements of SEO
When SEO is correctly and strategically implemented, it can yield long-term benefits for your business including an increase in relevant traffic, leading to higher conversion rates (i.e. visitors that lead to more sales for your business).
The three major components used to improve your website’s SEO and thus increase sales are outlined in this section.
A primary component of an effective SEO strategy is your research and selection of keywords. When your business ranks well for keywords related to your offerings that consumers typically search for, more relevant traffic is directed to your website, increasing opportunities for you to convert visitors into customers (leads into conversions/sales).
Essentially, those that are looking for the product or service that you are offering will find you and buy from you.
2. On-Site Optimisation
On-page elements of your website need to be optimised such as the keywords, your website's content, headings, image descriptions and a whole lot more.
Optimising your website helps to ensure search engines can easily find and index your website, improving your visibility in SERPs. Not only that, optimising helps search engines like Google to understand what your website is all about and what keywords (or topics/industry) they should rank you for.
The optimisation of your website also includes the layout and design to be user-friendly, which can keep users on your site for longer, reducing bounce-rates which improves your ranking too.
Essentially, on-site optimisation is what search engines like Google love, and if they love your website they will rank you higher.
Another component that influences your website’s ranking is backlinks. These are external links from one website that leads to your website.
Backlinks are important in SEO as major search engines, including Google, consider them as “votes” for that specific page. A high number of quality backlinks, means a lot of votes for your website, and as it is a popularity contest, the more votes you have the higher you move in the rankings.
Bonus: White Hat & Black Hat Tactics
As with all things, there is the right way to do it and the wrong way to do it. That is the same for SEO and it is called White Hat and Black Hat tactics.
White Hat tactics are viewed by Google as a thumbs up. You are doing the right thing by them and they want to put you as high as possible in the rankings.
However, Black Hat tactics have occurred because people have tried to cheat the system, and when Google sees this they punish the website by removing it from their index. Meaning zero traffic, and the loss of potential sales.
When doing your SEO, or better yet choosing an SEO agency, make sure they are not using Black Hat tactics. Here at Click Rabbit, we use white hat tactics.
Ready to Get Started? We Are Here to Help You!
SEO is crucial to your business in improving visibility, traffic, and sales. Essentially, what would it mean for your business to have a steady and increasing flow of sales coming from your website? More revenue, profits, growth... Then SEO is the solution you need and to get started with one of our experts simply schedule a time below.