Major Points of the Article
There are many forms of website advertising. 9 have been explored here
SEO provides the highest conversion rate (visitors leading to sale) out of all the other forms
Businesses of Adelaide Advertising using SEO is the more efficient form of marketing
As a business owner or operator, you would want more sales and higher revenue. This essentially makes life easier for yourself and your employees. However, your sales can go up and down, and sideways leading to a stagnant or shrinking business.
Essentially, more sales is your end goal, but how can you achieve this?
With advertising... to attract more leads that convert into sales.
Forms of Website Advertising
Now there are many forms of website advertising and each have their own Conversion Rate (CR) (the percentage of visitors that leads to sales), but which one is the best?
Type | Conversion Rate | Detail |
SEO | 32% | Optimise for search engine results like achieving the 1st position in Google |
22% | Sending engaging emails to your collected subscribers that encourages them to go to your website | |
Paid Search | 19% | Pay to appear at the top of search engine results such as through using Google's Adwords |
Content | 17% | Produce content to sell and/or promote such as articles, e-books, videos, webinar, and more... |
Social | 10% | Using social media platforms to build an engaged community that enjoy or want to be aware of your business |
Offline Direct | 9% | Inviting people to go to your website directly from a business card, flyer and other forms of communication |
Affiliate | 10% | Using a third party with a following to encourage their audience to go to your website |
Online Display | 6% | Banner ads that appear on third party websites that encourages people to go to your website |
Mobile | 7% | Sending a text message to people's mobile phones |
As you can see from the data, SEO provides the highest conversion rate and this is for two main reasons.
people that are still in the information searching phase of buying, you can nurture them through the content you share on your website.
people that are ready to buy are searching for a provider on Google, and if you are ranked in the top region you will get all the traffic that is buying.
SEO is the best form of advertising as the amount of traffic you can gain from utilising this strategy is endless.
But how much does it cost in comparison to other forms of advertising and how long does it last?
Advertising Techniques & Their Pros and Cons
There are many pros and cons to each advertising technique and they have been summarised below.
Type | Pros | Cons | Cost |
SEO | Unlimited amount of traffic and people searching on Google already have the intent to buy | Takes time to build | A small monthly investment that has lasting effects |
The message is sent to their inbox | You need to have their email captured already and potentially it can bounce or be unread | The cost of your monthly CRM platform charge | |
Paid Search | Instant traffic | It costs money to upkeep that traffic and once it is turned off, your traffic goes back to zero. | Expensive to very expensive, depending on the keywords you target |
Content | Digital to physical content will help build authority around your brand | It still needs to be promoted by some means | Potential expensive to build and promote |
Social | Builds an engaged following | Takes time and not everyone following is wanting to buy. Plus many social media platforms are shrinking in users, meaning your followers are moving away from the platform | Can be organic, but is slow, while paid recently has increased significantly in costs |
Offline Direct | They go directly to your website | You need to be in front of them, or reached them to encourage that buyer to go to your website. Your time is limited | If using printed material its the cost of the materials. Otherwise it is your time of visiting them. |
Affiliate | The affiliate utilises their own advertising channels to push your offer | Not everyone within the affiliates channel is interested in your offer | You will have to find, pay, and possible give a commission on each sale they make |
Online Display | You appear on other people's websites | People are unlikely to click as they are seeking the information on that website, not your ad | It costs money everytime they click on your ad |
Mobile | Your offer goes straight to their mobile phone | Potentially seen as spammy and you need to know their mobile number. | It costs per message sent, which can become very expensive and ineffective |
The Winner
As you can see from the two tables, SEO is the best when it comes to conversions, leading to more sales... And, the investment is smaller, more efficient than the other techniques as it provides continued gains and unlimited potential traffic from your target market.
Businesses of Adelaide Advertising using SEO is important as it has unlimited potential to help grow your sales.
So are you currently using SEO as part of your advertising strategy? If you are, is it being performed efficiently? And if you are not, then you are missing out on a major form of long-lasting advertising that can benefit your business for years. Either way, be it your in Adelaide or another region, you need to speak to one of our SEO experts, that specialises in psychographic and demographic targeting that will assist you in creating more traffic and sales.
