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Businesses of Adelaide Advertising Is Essential To Grow Your Sales

Major Points of the Article

  • There are many forms of website advertising. 9 have been explored here

  • SEO provides the highest conversion rate (visitors leading to sale) out of all the other forms

  • Businesses of Adelaide Advertising using SEO is the more efficient form of marketing

As a business owner or operator, you would want more sales and higher revenue. This essentially makes life easier for yourself and your employees. However, your sales can go up and down, and sideways leading to a stagnant or shrinking business.

Essentially, more sales is your end goal, but how can you achieve this?


With advertising... to attract more leads that convert into sales.

Click rabbit adelaide advertising using SEO

Forms of Website Advertising

Now there are many forms of website advertising and each have their own Conversion Rate (CR) (the percentage of visitors that leads to sales), but which one is the best?

Type

Conversion Rate

Detail

SEO

32%

Optimise for search engine results like achieving the 1st position in Google

Email

22%

Sending engaging emails to your collected subscribers that encourages them to go to your website

Paid Search

19%

Pay to appear at the top of search engine results such as through using Google's Adwords

Content

17%

Produce content to sell and/or promote such as articles, e-books, videos, webinar, and more...

Social

10%

Using social media platforms to build an engaged community that enjoy or want to be aware of your business

Offline Direct

9%

​Inviting people to go to your website directly from a business card, flyer and other forms of communication

Affiliate

10%

Using a third party with a following to encourage their audience to go to your website

Online Display

6%

Banner ads that appear on third party websites that encourages people to go to your website

Mobile

7%

Sending ​a text message to people's mobile phones

As you can see from the data, SEO provides the highest conversion rate and this is for two main reasons.

  • people that are still in the information searching phase of buying, you can nurture them through the content you share on your website.

  • people that are ready to buy are searching for a provider on Google, and if you are ranked in the top region you will get all the traffic that is buying.

SEO is the best form of advertising as the amount of traffic you can gain from utilising this strategy is endless.


But how much does it cost in comparison to other forms of advertising and how long does it last?


Advertising Techniques & Their Pros and Cons

There are many pros and cons to each advertising technique and they have been summarised below.

Type

Pros

Cons

Cost

SEO

Unlimited amount of traffic and people searching on Google already have the intent to buy

Takes time to build

A small monthly investment that has lasting effects

Email

The message is sent to their inbox

You need to have their email captured already and potentially it can bounce or be unread

The cost of your monthly CRM platform charge

Paid Search

Instant traffic

It costs money to upkeep that traffic and once it is turned off, your traffic goes back to zero.

Expensive to very expensive, depending on the keywords you target

Content

Digital to physical content will help build authority around your brand

It still needs to be promoted by some means

Potential expensive to build and promote

Social

Builds an engaged following

Takes time and not everyone following is wanting to buy. Plus many social media platforms are shrinking in users, meaning your followers are moving away from the platform

Can be organic, but is slow, while paid recently has increased significantly in costs

Offline Direct

They go directly to your website

You need to be in front of them, or reached them to encourage that buyer to go to your website. Your time is limited

If using printed material its the cost of the materials. Otherwise it is your time of visiting them.

Affiliate

The affiliate utilises their own advertising channels to push your offer

Not everyone within the affiliates channel is interested in your offer

You will have to find, pay, and possible give a commission on each sale they make

Online Display

You appear on other people's websites

People are unlikely to click as they are seeking the information on that website, not your ad

It costs money everytime they click on your ad

Mobile

Your offer goes straight to their mobile phone

Potentially seen as spammy and you need to know their mobile number.

It costs per message sent, which can become very expensive and ineffective

The Winner

As you can see from the two tables, SEO is the best when it comes to conversions, leading to more sales... And, the investment is smaller, more efficient than the other techniques as it provides continued gains and unlimited potential traffic from your target market.


Businesses of Adelaide Advertising using SEO is important as it has unlimited potential to help grow your sales.


So are you currently using SEO as part of your advertising strategy? If you are, is it being performed efficiently? And if you are not, then you are missing out on a major form of long-lasting advertising that can benefit your business for years. Either way, be it your in Adelaide or another region, you need to speak to one of our SEO experts, that specialises in psychographic and demographic targeting that will assist you in creating more traffic and sales.

Click Rabbit SEO agency adelaide advertising

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